Follow Friday | Spell Byron Bay

This weeks Follow Friday Goes to the stunning bohemian label Spell Byron Bay

Fashion is about eventually becoming Naked...

Follow Friday | Free People

This Weeks FRIDAY FOLLOW goes to another of my favourite fashion brands Free People

Asher Moss

Obsession with Asher Moss's photography at the moment check it out... http://www.basementfox.com/

Follow Friday | First Base

THIS WEEKS FRIDAY FOLLOW GOES TO ONE OF MY FAVOURITE FASHION BRANDS FIRSTBASE

'IT’S ALL ABOUT GOING BACK TO THE BEGINNING.

REALLY GETTING DOWN TO THE BONES.

A GIRL LIVING AND WORKING IN BONDI, AT A POINT IN LIFE WHERE IT FELT LIKE SHE WAS STARTING OVER, HAD THE IDEA TO CREATE SOMETHING THAT STRIPPED AWAY ALL OF THE THINGS IN LIFE THAT SHE DIDN’T REALLY NEED AND TRULY TAKE THINGS BACK TO BASICS.

THE IDEA WAS TO TAKE HER LOVE OF SURF AND SKATE CULTURE AND CREATE SOMETHING THAT WAS AUTHENTIC, SIMPLE AND ULTIMATELY ICONIC, JUST LIKE BONDI BEACH.

FROM THIS NOTION, FIRST BASE WAS BORN.
GREAT BASICS WITH A SPORTSWEAR SLANT.

TRUE, UNDERSTATED, SLICK.

THAT ULTIMATE WHITE TEE THAT GOES WITH EVERYTHING, THE TANK YOU ALWAYS LOOK BANGIN’ IN AND THAT V NECK THAT WORKS UNDER YOUR WORK BLAZER AND DESTROYED DENIM. PERFECT FOR TODAY, ANY DAY, EVERY DAY.

AND JUST LIKE THAT, HERE WE ARE.'

FIRST BASE