Desigual is a relatively new company of just over 30 years. Within that time, the brand has grown from strength to strength, exploring a unique way of promoting. The Barcelonian company has a strong corporate culture as a fun.
The company branded their first collection in 1986 with their slogan ‘no es lo mismo.’ meaning 'its not the same the concept of ‘atypical.’ The idea was that everything is surprising and not ‘typical.’ From there on Desigual’s strategies were ‘atypical’ creating a unique selling point for the organisation.
For a peek at the Spring Summer 2012, Lookbook http://www.desigual.com/desigual/browse/lookBookLanding.jsp?categoryId=cat960078&isCategoryPage=true&categoryNavIds=1%3Acat960078
'its not the fastest but the one that gets there first that counts'