Sunday, 30 December 2012
The Barbour Experience
As one of my modules we were asked to put together a fashion event; it could be anything from a catwalk show to a launch party. Being a group module, my course mates and I decided on creating an experiential event, that would stimulate all the senses and bring the brand of our choice to life. We chose Barbour as a Newcastle based company with a very small head office located in South Shields. The idea was to revamp the entire building inviting buyers, press and investors from all over the world to the launch of the event. The module became more and more interesting as the event came together and became visual and realistic. Our final idea included a make your own Barbour app, a Barbour history tour and Clay pigeon shooting in the true Barbour agricultural fashion.